The sustainable consumption, also known as waste reduction and promotion of products and services with lower environmental impact, has been recognized as a crucial part of a more sustainable global economy. Economic development is clearly essential, but one must not forget environment protection, while improving the quality of consumers’ life and ensuring a fair resources distribution.
Conscious consumption is a crosscutting issue. PIÚINFORMA® basically deals with environment and nutrition: nowadays a lot of customers are looking for products to fit their possible special dietary needs, not forgetting environmental awareness. This consciousness even occurs when we are “away from home”, but in our opinion it is not considered enough: however, it is important to point out that the companies that host vending and catering services are now expecting a sort of “effort” in this direction. A clear responsibility that becomes essential in all the processes about environmental certification and attention about employees’ health.
THE SUSTAINABLE MANAGEMENT OF WASTE | THE GREEN ECONOMY
The respect and the protection of environment are health related issues. The words “Green Economy” contain contradictory meanings, but this concept massively influences the future of the whole economic system. Sustainability and efficiency goes through the recovery and the management of raw materials, unavoidable ways to improve human and environmental wellbeing. The concept “green” concerns not only the issue related to energy, waste management and recycling, but it also includes agri-food, landscape preservation and the promotion of cultural heritage. We have to get ready for the international event Expo 2015, whose theme is “Feed the Planet”: the environment has always been part of the life of everyone and it is a promise of lasting and sustainable development.
FREEDOM OF CHOICE
Our most important motto is the freedom of choice. Thanks to the structures and through the program activities, PIÚINFORMA® allows consumers to move towards a conscious choice without any obligation. We always encourage to learn as much as possible, in order to ensure the ability and the opportunity to choice in a free but conscious way. We truly believe that forced choice is a result of incomplete information: PIÚINFORMA® promotes the free choice of healthier and more sustainable lifestyles.
Our communication is based on impartial information, and on issues of common interest that particularly concern health and environment. Using social marketing to encourage the adoption of healthy lifestyles is a significant part of an helpful way to promote health and environment care. We would like to let consumers gain skills and competencies to choose what is best for themselves and for the planet, in a free and conscious way.